Job Description

Company Overview:

Functional Distro Co. is committed to empowering health-conscious brands by providing strategic market access and distribution solutions. Our mission is to amplify the impact of ‘better for you’ products, making them readily available to consumers seeking healthier lifestyle choices.

Based in The Carolinas, we have assembled a dedicated team passionate about the future of the health-conscious consumer. Our portfolio includes hemp-derived beverages, infused waters, and various flavor-forward non-alcoholic drinks.

Position Summary:

Reporting to the Sales Manager, the Business Development Manager - East will be responsible for revenue growth, team leadership, and key account development within the Eastern region. This individual will play a key role in managing territory sales, overseeing a team of Business Development Representatives (BDRs), and developing strategic relationships with key accounts. The ideal candidate will have a strong background in consumer packaged goods (CPG) sales, preferably with experience in the beverage alcohol (Bev-Alc) industry.

Key Responsibilities:

Territory Revenue Management (40%)

• Achieve monthly revenue targets for each market within the assigned territory.
• Identify account gaps, uncover opportunities, and develop tailored solutions to address in-market challenges.
• Build and maintain a robust sales pipeline of leads and revenue opportunities.
• Provide regular sales pipeline updates and actively pursue growth initiatives.

Territory Team Management (40%)

• Lead, manage, and develop a team of Business Development Representatives (BDRs).
• Coach, train, and uphold sales best practices, standards, and expectations.
• Monitor and hold team members accountable for achieving monthly key performance indicators (KPIs).
• Utilize Encompass ERP to track and assess team productivity.

Key Account Development (20%)

• Identify chain account opportunities across various channels within the territory.
• Establish and strengthen relationships with key buyers.
• Position Functional Distro Co. as a preferred partner and drive strategic growth in high-priority accounts.

Reporting Structure:

The Business Development Manager will directly oversee and add additional roles as necessary to support the sales team’s growth:

• Business Development Representatives
• Key Account Managers
• Merchandisers

Qualifications & Experience:

Education: Bachelor’s degree in Business, Sales, Marketing, or a related field preferred.

Experience:

• Minimum 5 years of experience in CPG sales team management, with a strong preference for beverage industry experience.
• Proven ability to drive sales growth and manage sales teams effectively.
• Experience with sales management tools such as VIP SRS or Encompass ERP.

Soft Skills:

• Strong leadership and coaching abilities.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to travel 35% of the time to meet customers and team members.
• Ability to work in a dynamic, fast-paced environment and adapt to changing market conditions.

Benefits:

• Health, dental, and vision insurance.
• Paid time off and holidays.
• Professional development and career advancement opportunities.
• A fun, innovative work environment.

Why Join Us?

• Be a part of a growing company in the health-conscious beverage industry.
• Lead a high-impact team and contribute to strategic market expansion.
• Enjoy a collaborative and forward-thinking work culture.

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