Innovation and Supply Chain Technology Assignment Sample Job at Assignment Help London, Seattle, WA

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Innovation and Supply Chain Technology Assignment Sample
Introduction - Innovation and Supply Chain Technology

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For more than a decade, supply chain management (SCM) has been used as a tool to reduce costs and improve operational efficiency in organizations. Contemporary supply chain management requires strategic synchronization of end-to-end business operations to generate market and financial benefits, as well as offering a company a competitive edge over their competitors. Supply chain management is now more important than ever, and it is critical to the success of any firm. It can enhance customer service, reduce operational expenses, and improve a companys financial position.

Technology has reshaped the approaches within the supply chain process, driving companies towards success (Kwak, Seo and Mason, 2018). The use of technology in supply chain management has enabled companies to optimize performance. This report demonstrates Amazon's supply chain innovation and its impact on the company's prospects.

Illustration of the Strategic Supply Chain Innovation in the Context of Amazon

Company Background

Amazon has been enhancing its efficiency through technological investments and improved services. Known for its customer-centric approach, Amazon prioritizes client convenience and demand. Originally a bookstore, Amazon has become the worlds most profitable online retailer. Founded by Jeff Bezos in 1994, it now offers a wide range of products including electronics, books, clothing, and more, along with services like Kindle e-books. Amazon's extensive product range and rapid delivery have contributed to its success, serving over 200 regions worldwide and targeting middle- and upper-class households with internet access (Hahn, Kim and Youn, 2018).

Amazon faces competition from Alibaba, Walmart, Flipkart, eBay, and others. Its success hinges on innovative supply chain management, integrating technology to optimize services (Kalaitzi et al., 2021). The company has expanded its logistics, warehousing, and air services to handle increased demand.

Supply Chain Innovation of The Company

Amazon employs robots, drones, sensors, augmented reality, and AI in its facilities to enhance its digital supply chain (Kwak, Seo and Mason, 2018). Notably, Amazon Prime Air uses drones for quick deliveries, aiming for 30-minute shipments in major markets, although this is still developing. Amazon Robotics automates inventory storage and order picking, with about 100,000 robots globally, reducing costs and addressing labor shortages (Bastige, 2019).

Drone Technology

Amazon uses robotics for order fulfillment and has introduced drone delivery to reduce shipping times and costs, especially within 15 miles of warehouses.

Warehousing

Amazon's warehousing strategy involves strategically located facilities near major urban centers, including mini-warehouses for smaller locations. Its Relay trucking software streamlines shipments by tracking deliveries via QR codes.

Evaluation of the Theoretical Applicability and Innovation Concept

Analyse the supply chain innovation technology

Technological advancements are revolutionizing supply chain management, enabling real-time surveillance and control through wireless and cloud technologies, improving efficiency and transparency (Hahn, Kim and Youn, 2018). These innovations allow better communication, faster decision-making, and enhanced customer interactions.

  • Greater Efficiency and Transparency

Wireless solutions and automation reduce costs and improve data accuracy, helping managers optimize supply chains and respond quickly to issues.

  • Tighter Communication and Community

Real-time communication tools foster better coordination among supply chain partners, improving agility and responsiveness.

  • Driver Shortage Drives New Technology

Driver-assisted platooning (DATP) can mitigate driver shortages, improve fuel efficiency, and reduce emissions, supporting sustainable logistics.

Application of theories

The concept of a "dominant design" (Utterback and Abernathy, 1975) explains how standardization in technology leads to industry convergence and competitive advantage. Amazon can leverage this by adopting and refining dominant designs in its supply chain innovations to maintain market leadership.

In conclusion, Amazon's ongoing technological innovations and strategic adaptations exemplify the importance of integrating advanced supply chain concepts to sustain competitive advantage and meet rising customer demands.

Recommendations

  • Adapting to No contact Philosophy

Minimize physical contact points by implementing contactless delivery, drop shipping, and automated data entry systems to enhance safety and efficiency, especially post-pandemic (Hugos, 2018). Standardizing data input and using AI for predictive analytics can reduce errors and streamline operations.

  • Adaptation of DATP

Investing in autonomous vehicle technology like DATP can improve transit efficiency, reduce environmental impact, and address driver shortages, aligning with strategic sustainability goals (Hahn, Kim and Youn, 2018).

Conclusion

This report underscores the critical role of technological innovation in transforming Amazon's supply chain, emphasizing the importance of adopting dominant designs and futuristic technologies to sustain competitive advantage and adapt to global challenges.

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