Job Description

Job Description

Job Description

Salary:

Rapid City Medical Center is hiring a Marketing Specialist . This position is responsible for the planning and execution of a marketing plan to promote RCMC's physicians and services. As the driving force of marketing for RCMC, the Marketing Specialist will have the opportunity to create multi-platform campaigns, based on marketing research and data analytics, including web design, print/digital ads, brochures, social media, posters and radio, newspaper and television commercials. Creativity, problem-solving, and excellent communication skills will be key to success in this role.

Who We Are:
Rapid City Medical Center is a physician clinic providing excellence, choice, and patient-inspired care. We focus on building relationships with our patients, regularly connecting as partners on the journey of health. Our physicians use leading-edge technology to augment their medical skills. Ninety physicians and advanced practice providers work together with over 400 employees to make physician and test appointments efficient and effective and insurance interactions workable.

We thrive on working with smart, caring people. What we do is sometimes hard - but we do it because we serve our families, friends, and neighbors in something meaningful. Work-life balance and career satisfaction are important to us. We offer unmatched benefits, competitive wages, and the opportunity to feel great about your job.

We offer an outstandingbenefits package that includes health, dental, vision, 401k, profit sharing, life insurance, short-term disability, and long-term disability, seven paid holidays and floating birthday, paid time off (PTO) accrual, as well as flexibility in the schedule to accommodate important personal and family milestones.

ESSENTIAL FUNCTIONS:

• Design and implement marketing campaigns for RCMC services, including web design, print/digital ads, brochures, social media, posters and radio, newspaper and television commercials.
• Research and evaluate a variety of marketing trends and parameters of RCMC providers.
• Conduct formal and informal studies of physicians, patients, and social/community agencies to assess the needs and to evaluate potential markets.
• Develop, recommend and present a short- and long-term marketing strategy for RCMC; suggest services, facilities and improvements in procedures or levels of care that would open new markets.

• Create monthly reports on critical metrics for content creation, website traffic, social media engagement, and other KPIs.

• Develop and recommend marketing operating budget. Ensure that the departments operate within allocated funds.
• Monitor physicians/department marketing performance in relation to established goals and implement changes to effect improvement or react to changes in the organization or industry.
• Work with outside vendors for web-hosting and online reputation services. Ensure patient communication and online reviews are answered and promoted or handled.
• Plan and coordinate RCMC marketing events.
• Maintain and grow all RCMC social media platforms.
• Execute communication strategy for inclement weather or other newsworthy issues.
• Collaborate with professional affiliates to coordinate brand awareness and marketing as appropriate.
• Maintain strictest confidentiality regarding RCMC business.
• Other duties as assigned.

EDUCATION & EXPERIENCE: Bachelors degree with emphasis in marketing, mass communication or advertising/public relations or equivalent previous related experience.

KNOWLEDGE:

• Internet marketing strategies
• SEO
• Social media platforms

SKILLS & ABILITIES:

• Excellent communication and writing skills
• Strong analytical and problem-solving abilities
• Creativity and design thinking
• Proficiency in marketing automation tools and software
• Digital marketing knowledge including SEO and PPC
• Project management and organizational skills
• Data analysis and interpretation skills
• Understanding of customer behavior and market dynamics

ENVIRONMENTAL/WORKING CONDITIONS:

• Work is performed in an office environment.
• Open workspace shared with other individuals.
• Frequent contact with physicians and employees.
• Frequent interruptions.
• Minimal exposure to communicable diseases.
• Work may be stressful and require flexible hours (early morning and/or evening) to complete project or event.

PHYSICAL/MENTAL DEMANDS:

• Requires a close working relationship with physicians, staff and patients.
• Job requires ones ability to sit or stand for extended periods.
• Ability to occasionally lift and/or move up to 20 pounds.
• Must be able to talk, listen and speak clearly on telephone.
• Manual dexterity for using a computer keyboard.

This description is intended to provide only basic guidelines for meeting job requirements. Responsibilities, knowledge, skills, abilities and working conditions may change as needs evolve.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status.

Job Tags

Holiday work, Temporary work, Flexible hours, Afternoon shift, Early shift,

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